Marketing Committee Meeting

I. Marketing Budget

1. 2013 carry over — 12,000$
2. 2014 budget — $16,500

II. Marketing Plan

1. Marketing objectives
   • Business recruitment — Incentives/Available Land/Assistance
   • Community name recognition
   • Amenities/Family Recruitment
2. Community support/matching grants
   1. Hillsboro Partners in Marketing (PIM) Grant
      • Marketing plan grant $2,500 match for $5,500 total project
      • Business recruitment grant $2,300 match for $22,000 total project
   2. May-Port PIM Grant
      • Marketing plan grant $2,500 match for $5,500 total project
      • Business recruitment grant $2,300 match for $22,000 total project
   3. Other communities?
3. County-wide marketing
   • Newman Billboard along I-29 — $19,000 for 1 year contract
   • Constructing/Renting/Printing billboard on I-29 for Buxton and Hillsboro commercial property — $15,000 approx.
4. Organizational marketing
   • Local advertising describing our organization — $2,500/yr.
   • Quarterly newsletter printed and mailed — $500/yr.